October is Breast Cancer Awareness Month

The Harley-Davidson family of riders and fans has a promise for women affected by breast cancer: You’re not alone, because we ride with you.

Harley-Davidson is proud to offer the Pink Label Collection, a product offering that is dedicated to support people touched by breast cancer. Harley-Davidson was inspired to create the Pink Label Collection by the countless riders and passengers that was encountered on the open road and at events, who’ve been impacted by breast cancer. Three percent of the proceeds from the Harley-Davidson Pink Label Collection will be donated to the National Breast Cancer Foundation ABCD: After Breast Cancer Diagnosis, and Young Survival Coalition. In Canada Harley-Davidson believes in empowering women. Rethink Breast Cancer shares this belief, and is dedicated to providing innovative education, research, and support programs. Thanks to you, over two million dollars has already been donated.

Since Pink Label Harley Davidson gear was introduced in 2010, riders and fans added extra horsepower to that promise by raising more than $2.1 million for organizations that support and empower women affected by breast cancer. It’s all done through the purchase of Harley-Davidson Genuine MotorClothes Pink Label Collection apparel and merchandise.

While most people are aware of breast cancer, many forget to take the steps to have a plan to detect the disease in its early stages and encourage others to do the same. There’s been a lot of progress but there’s still a long way to go.

The financial support begins with the purchase of any H-D Pink Label item.

Visit to learn more.